The pink tax refers to discriminatory pricing on products that are targeted towards gender. Traditionally, this has affected products marketed to women despite the functionality being the same as the same product marketed to men. The pink tax harms everyone though, not just women, but men, nonbinary people, and gender-expansive individuals as well. Why should anyone pay more just because of who they are? Estrid is committed to close the gap on gender-based discriminatory pricing by offering a super sharp, smooth, quality razor for a fair price.